WHO WE ARE
OUR STORYGabriel & Co. is a strategic, story-first marketing consultancy helping wine, hospitality, and beverage brands find their voice, grow their audience, and build something worth sharing.
At the center of Gabriel & Co. are two people. Laura Gabriel leads strategy, innovation, and the big picture thinking that shapes how a brand grows. Kassi Aronson brings it to life through design, visual identity, and content that resonates. Together we work as a creative extension of your team, which means the ideas are always matched by the execution.
We work with established brands ready to evolve, emerging labels making their mark, and legacy producers ready to think differently. What they have in common is a desire to do it with intention. Our specialty is the intersection of strategy and creativity: brand positioning, content development, and partnerships that move the business forward.
A Boston University College of Communication graduate with roots in film, TV, and music…
Laura Gabriel brings a storyteller’s mindset to modern brand building. After roles at Capitol Records and Universal Pictures, she launched Paper Planes Wine Company in 2014 and went on to a brand manager role at Treasury Wine Estates before leading marketing for Quintessa and Bundschu Company, driving new product development, national launches, and brand strategy. Laura also has extensive experience bringing partnerships and cultural moments to life, from producing large-scale concerts, music festivals and events to facilitating Netflix and Food Network productions at Napa wineries.
In 2024, Laura co-founded The River Club, named one of San Francisco Chronicle’s best wineries in Napa Valley, and in 2025 founded Gabriel and Company. Today, she consults with experience-driven hospitality brands on strategy, content, and partnerships that build community and drive growth.
A recent graduate with a double major in Business Marketing and Graphic Design…
Kassi Aronson brings a diverse creative background, ranging from interior design, event production, and graphic design to her work as a designer and social media manager (and a travel planner on the side). Internships with a 3-time Grammy winning record label in Oakland CA and an emerging restaurant concept in Prato, Italy strengthened her skills in cross-cultural branding and consumer communication.
Today, she brings this blend of visual strategy and consumer psychology to building brand identities that feel human, natural, and community-driven.
In an era where AI accelerates content but people crave authentic connection, Kassi focuses on creating digital experiences and creative systems that bring brands to life and make people feel part of something meaningful.
“Building a new brand inside a 50-year-old winery requires a delicate balance [and] Laura understood that instinctively. She saw our ambition to push beyond our comfort zone, but she also understood the importance of grounding every decision in a clear strategy and authentic brand identity.
Her experience and connections in the wine industry are invaluable, but what sets her apart is her ability to connect the dots between brand, culture, consumer, and execution. From shaping the strategic foundation...to managing creative partners, timelines, social media, and countless moving pieces, she operated as a true extension of our team. ”