The best marketing doesn't start with what a brand wants to say. It starts with what a person wants to feel. When I first started working in the wine industry, I felt self-conscious that I didn’t have a traditional wine or marketing background, but a film degree from the BU school of Communication, and a serious…

People often ask us what wine brands are doing “a good job” on social media. When I think about the answer, it’s never about who has the best quality photography or most likes…

Gabriel & Company had the opportunity to develop a new-to-world brand from the ground up alongside the team at Clos du Val. These are our favorite kinds of projects, and they're also the ones that don't come around often. A healthy, mid-sized family winery might launch one or two new brands in a generation. When the timing is right and the conditions are there, it has to be done properly. Read along if you're considering working with us and want to understand how we think and work…

After a year of building behind the scenes, Gabriel & Company is officially live.

What began as independent consulting has grown into a structured, collaborative brand studio designed to support small and mid-sized businesses ready for their next phase of growth…